Once, businesses believed that simply gathering
customer data was all they needed to do. But in
today’s world, precise information is identified,
analysed and incisively applied to deliver true
competitive advantage. In short, there’s no more,
viable alternative than customer insight.
With RESIDENT, we’re able to harness the power of
data to deliver a bespoke process with added value
throughout. We can provide the transformational
steps to achieve optimum returns on investment –
and meet your unique business requirements.
RESIDENT is unlike other products of its kind on the
market as it has no data supplier hierarchy, which
often compromises data integrity. RESIDENT is fully
compliant with industry data regulations and fully
permissioned for direct marketing purposes –
bringing together the best available insurance,
utility, lifestyle and transactional data sources,
which are benchmarked on an annual basis to
ensure data accuracy, quality, coverage and depth.
With over 400 variables available, used for
modelling and profiling, we can accurately
identify prospects, enrich existing customer and
prospect data, enhance cross sell and upsell
campaigns and enable audience segmentation
to aid proposition, incentive and channel led
We use our own in-house developed rules,
complex modelling and algorithms to merge
all contributor data into one single view. We
continually review the data marketplace to
identify new sources of data to increase
volume, data accuracy and add additional
The power of knowledge maximises returns
on time and investment. The more you know
of your customer, the more able you are to
create bespoke communications that will
increase the likelihood of response and
So, what can you do with all this new insight?
And what can you expect to gain from
partnering with us? Take a look at some
of the businesses we’ve already supported
with our data consultancy service.
So you’re ready to get on board?
See how Lloyd James could help unlock the power
of your data and take your business further.