Data processing

Accurate data processing

For nearly 15 years we’ve been offering our clients a tailored solution that maximises the value of their data assets.

Our data bureau uses in house developed, industry leading data processing and data hygiene tools to ensure that customer data is as clean as possible. Our comprehensive data hygiene suite comprises bespoke developed routines to identify data anomalies, whilst also using industry reference files for address management and identification and removal of known movers, goneaways or deceased contacts, saving wasted marketing budget. Our sophisticated, advanced deduplication technology is second to none and can help minimise the likelihood of your business sending our wasted communications.

To balance the conundrum of rapid execution and the need for impeccable data quality in business-centric processing, our data bureau team use just the right mix of powerful software and experience. This combination is proven to maximise your response rates and give you a higher return on marketing investment year after year.

Our data bureau sorts out:

• Database design, build and hosting
• Single Customer View
• Data reformatting & ETL
• Data hygiene & cleansing
• Advanced, multi level deduplication
• Postal discount optimisation, Mailsort, Walksort etc