Classic FM

Classic FM

441,877 Email Addresses;

Background

Classic FM is the UK’s biggest commercial radio station providing audiences with a tranquil, calm space where they can relax and unwind.  Classic FM plays familiar music alongside less known pieces, all chosen to uplift, soothe and stir the emotions: the perfect antidote to life in the 21st century! The online brand mirrors this tranquillity, giving users engaging music and lifestyle content - from events to attend, to places of interest, to tips on how to get the most from your garden.
The website is the key tool to ensuring users get to experience their favourite classical music, and includes full details of all the Classic FM programmes and presenters, an extensive searchable playlist, a Music Learning area, concert and events guide, competitions, composer and artist biographies, as well as classical music features and news.

Classic FM’s aim is to encourage new audiences to experience the emotional and functional benefits of classical music. This revolution allows advertisers to use Classic FM as a talking broadsheet targeting 30+ AB/ABC1 and gives access to the sought-after BBC audience.

The User
The users are community focused and lifestyle conscious.  They are aged 30+ AB/ABC1 and are at a stage in their lives where they have time to enjoy themselves with a high level of disposable income. They are part of the internet’s biggest growth demographic - ‘silver surfers’. 68% do not listen to any other commercial radio 88% have access the internet daily and 72% ABC1.

Opportunities
Only 3 commercial opportunities are available each month to ensure high response.
Advertisers can own a ‘pod’ within linking to a feature page allowing editorial awareness & data capture opportunities, plus links directly to their own websites.

Solus
Solus newsletters are also available, which create a stand alone environment for the clients messages.