Bauer Young Males

Young Male File

32,737 Postal Addresses 280,724 Email Addresses

Background

Bauer Consumer Media (previously Emap) is a brand-led, multiplatform media group with a portfolio of over 200 brands in B2B, consumer media, radio and digital music TV that inform, entertain and connect communities.  Bauer is one of the UK's largest publishers, producing some of the most recognisable household name magazines. 

Within Bauer's portfolio of 48 titles are a number of magazines targeting a younger, male orientated audience.  Subscribers, responders and competition entrants of these magazines have been drawn together to create the Young Males File. Advertisers will reach consumers who subscribe to titles such as FHM and Arena, as well as the specialist music titles such as Mojo and Q and leading movie magazine Empire.

Typical readers will be male, aged 20-40 and in the market for financial services, competitions, FMCG, leisure products, gadgets, gifts and travel offers.