Bauer FHM

FHM

17,562 Postal Addresses 91,657 Email Addresses

Background

FHM.com is the UK’s most popular men’s lifestyle site, offering light hearted features on music, movies, girls games and fitness.  Users can also register to receive a weekly newsletter containing film and music reviews, entertaining articles and celebrity photos. FHM.com is the biggest men’s magazine website in the UK. The site is informative and cutting-edge, featuring the sexiest women, all the best in music, movies, sex, health, fitness, games, gadgets, fashion, social networking, user-generated content…the list is endless. And it’s a million miles away from being just magazine content online. It’s brand new content.

FHM is a magazine for all men. The typical FHM reader has a strong sense of adventure, fashion and fun. The target reader is a 26-year-old man, with a core target of 15-34 year olds. He wants to be entertained without wasting his time and most of all he wants ammunition to stay ahead.

Users are internet savvy, fun loving and style conscious.  These consumers also have a high disposable income, making the list perfect for offers from automotive, financial, fashion, travel and technology brands.