Active Planning Leads

Active Planning Leads

Active Planning Leads database comprises affluent individuals who have submitted planning applications for major home improvements. The data is sourced from local authorities and is published twice a month with approximately 25,000 new planning applicants being loaded every month.

Background

These are people who are about to make a significant financial investment in their home and are therefore going to be in need of major items such as kitchens, bathrooms, new furnishings, flooring, blinds etc.  The type of improvement they are planning is selectable and this will give a good indication of the type of household items they are going to have a need for.

Not only do these people require home furnishings but many will also need finance, whether that be credit cards, personal loans or re-mortgage.  The bigger the improvement the more likely it is that some form of financial assistance will be needed.

Demographically the typical applicant is a high earning homeowner with high spending power.  The majority are well educated professionals in social groups AB.  Most live in a detached or semi-detached property.  They shop at Waitrose, M&S and Sainsburys and their internet usage is high.

In the current financial climate many homeowners are choosing to improve their current home rather than move and by using this data you can reach them at exactly the right time – just before they start to spend.