For advice call 020 8301 6545

  • 25/11/2010

    The DMA needs you! Your thoughts on the CTPS

    The DMA have decided to review the Corporate Telephone Preference Service (CTPS) and have created a short survey with 8 question to get your opinion. The CTPS is the Business-to-Business version of the TPS, which requires anyone making unsolicited outbound sales and marketing calls to businesses to first check and suppress any numbers that appear on the CTPS register (within 28 days of being called) to ensure that callers do not receive unwanted calls. Now is your time to make your voice heard so tell the DMA what you think.

    If you'd like to tell us what you think of the CTPS please leave your comments here.

    View Details

  • 12/11/2010

    Food for thought

    I read this article from the bbc and it started me thinking of how maybe individuals can start to profit from their personal data.

    Currently individuals do not profit from the sale of their personal data, but can we see a future where they could?  Potentially not only could they profit but they could also have some management and control over who they sign up with and what they sign up for.

    This leads me to wondering whether there is a gap for a “self-management” list broker where individuals can sign up with their details/preferences and receive email notifications for upcoming campaigns they may like to opt in to/out of.   The individuals would personally receive part of the rental revenue so the more they sign up for the more they earn.

    This could promote DM on the whole as sales literature would have a value to the person receiving it.  Currently, social media sites such as Facebook are ideally placed to implement such a system, as they hold a wealth of personal data but perhaps the gap is currently there for a list broking company to implement such a system before Facebook get chance!  Maybe such a system could be developed in tandem with Facebook, or alternatively a 3rd party application which runs over Facebook.

    Imagine the advertisement for the Facebook app where you can “earn money as you use Facebook”.  Surely this would be a win-win situation, as we all get to access a contactable list of people who have actively opted-in to a campaign, and the individuals are happy to receive DM literature as they have a vested interest in receiving it. 

    Food for thought indeed!
     
    Christian Worseley - Database Architect

    View Details

  • 18/10/2010

    Judge us by the companies we keep

    We keep hearing how email response rates are declining but at Lloyd James we’ve seen two record results over the past few weeks and we feel they’re good enough to shout about!  Even better, these great results come from two of our managed list sources - Classic FM and Estate Angels.

    We partnered up a major UK hotel brand with Classic FM.  Classic FM send out a monthly CRM newsletter which carries a solus advertiser offer.  The hotel chain offered a competition to win an overnight stay in one of their flagship hotels.  The response was phenomenal – the open rate was 80% and 25% of people who opened clicked through to the hotel website and entered the competition with over 25% of competition entrants opting in to receiving future email promotions from the hotel brand.

    Just a week later we sent a consumer home lifestyle magazine offer to the Estate Angels database of pre-movers and again the results were phenomenal.  The open rate was lower at 23%, however a massive 81% of people who opened clicked through to the publisher’s website.  Estate Angels are part of the Angels Media Group.

    So what did these two campaigns have in common and what was it that determined their success?  Firstly, both were perfectly targeted and both advertisers tailored the creative and the offer to suit the audience – this willingness to create offers specific to the audience always pays dividends.  The offers related to the carrier brand perfectly and both creatives went out in the list owners’ templates so recipients could see they came from a trusted and welcome source.  Finally, and of utmost importance, both carrier brands strictly limit the number of communications their readers receive and this is the key ... data fatigue affects results nowhere more so than in the field of email marketing and consumers quickly switch off from brands that constantly send badly targeted offers to their inbox.

    Big thanks go out from us to Classic FM and Estate Angels for providing us with great vehicles for successful campaigns.  We’re proud to be representing these brands and look forward to many similar results in the future.

    View Details
Page 3 of 3